Duties and Responsibilities.
Craft marketing strategies, including digital,
Advertising, Communications and Creative.
Responsible for the day to day running of all
marketing activities within the Company, including setting goals for and
monitoring their achievement.
Prepare and manage monthly, quarterly and annual
budgets for the Marketing department.
Set, monitor and report on Marketing departments
goals.
Design branding, positioning and pricing strategies.
Ensure the brand message is strong and consistent
across all channels and marketing efforts
Analyze consumer behavior and determine customer
personas.
Identify opportunities to reach new market segments
and expand market share.
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand
awareness.
Participate in the quarterly and annual planning of
company objectives
Manage the company’s website, blog, SEO/SEM programs,
resource center, and other marketing initiatives.
Conduct surveys as needed to determine position in
the market and advance aggressive marketing plans targeted to addressing
customer needs.
Own communication of marketing information throughout
the company as requested and/or required.
Qualifications.
Degree in Communications or relevant field from
a credible institution
At least 5 years of experience in the Communications
field
Highly skilled in writing and content creation across
various platforms
Demonstrated experience successfully delivering
multiple projects across countries
Experience working with a wide range of media
Excellent written and verbal communication skills
Product packaging and retail knowledge
Analytical thinking
Demonstrated experience collaborating with teams
How To Apply
Interested, Qualified candidates should send
their CVs to jobs@employd.co.ke with the subject line Digital
Marketing Officer. Only shortlisted candidates will be contacted.
