About Us:
Mulberry Growers is a Kenyan company specialising in
the cultivation, processing, and export of fresh fruits and herbs. Our product
range includes Avocado, Mango, Pineapple, and Passion Fruit, as well as a
variety of herbs such as Basil, Tarragon, Oregano, Chives, Sage, Thyme,
Rosemary, Dill, Mint, and Lemongrass. We are committed to providing
high-quality produce to our international clients, particularly in the European
market.
Job Summary:
The Marketing Executive is responsible for
identifying and securing potential buyers in the European market, developing
marketing strategies, and enhancing Mulberry Growers’ brand presence. The role
involves market research, relationship management, sales, and collaboration
with various departments to ensure the company’s marketing goals are met.
Key Responsibilities:
Market Research and Analysis:
Conduct thorough market research to identify
potential buyers and market trends in Europe.
Analyze competitor strategies and market conditions
to refine Mulberry Growers’ market approach.
Monitor and report on market developments, trade
regulations, and customer preferences.
Buyer Acquisition and Relationship Management:
Identify and reach out to potential buyers and
distributors in the European market.
Build and maintain strong relationships with existing
and prospective clients.
Negotiate contracts, terms, and conditions with
international buyers.
Marketing Strategy Development:
Develop and implement effective marketing strategies
and campaigns to promote Mulberry Growers’ products.
Create compelling marketing materials and
presentations tailored to the European market.
Utilize digital marketing tools and platforms to
enhance brand visibility and engagement.
Sales and Revenue Growth:
Achieve sales targets and contribute to revenue
growth by securing new business deals.
Develop and manage sales pipelines and forecasts.
Prepare and present sales reports, performance
metrics, and market analysis to senior management.
Trade Shows and Events:
Represent Mulberry Growers at international trade
shows, exhibitions, and industry events.
Plan and coordinate participation in relevant trade
events to showcase products and meet potential buyers.
Collaboration and Coordination:
Work closely with the production, logistics, and
quality assurance teams to ensure product standards and delivery schedules meet
client expectations.
Collaborate with the marketing team to develop
promotional materials and digital content.
Qualifications and Requirements:
Bachelor’s degree in Marketing, Business
Administration, International Business, or a related field.
Minimum of 3-5 years of experience in international
marketing or sales, preferably in the fresh produce or agricultural sector.
Proven track record of achieving sales targets and expanding
market presence.
Strong understanding of the European and Middle East
market, including trade regulations and consumer behavior.
Excellent communication, negotiation, and
interpersonal skills.
Proficiency in digital marketing tools and CRM
software.
Ability to travel internationally as needed.
Personal Attributes:
Highly motivated and results-driven with a proactive
approach to identifying opportunities.
Strong analytical and problem-solving skills.
Cultural awareness and the ability to adapt to
different business environments.
Exceptional organizational and time management
skills.
Benefits:
Competitive salary and performance-based incentives.
Opportunity to work with an exciting company in the
agricultural export sector.
Professional development and career advancement
opportunities.
Collaborative and supportive work environment.
How to Apply:
Interested candidates are invited to submit their
resume and a cover letter detailing their relevant experience and
qualifications to mulberrygrowersltd@gmail.com. Please include “Marketing Executive
Application” in the subject line of your email.
