Role Objective
A Nairobi based hospital is seeking an aggressive and
vibrant Marketing Officer. The hospital has been in existence for many years.
It is re-known to provide quality health services.
Core Duties and Responsibilities
Contribute in the implementation of marketing
strategies
Organize and attend marketing activities or events to
raise brand awareness
Plan advertising and promotional campaigns for
products or services on a variety of media (social, print, digital etc.)
Liaise with stakeholders and vendors to promote
success of activities and enhance the company’s presence
See all ventures through to completion and evaluate
their success using various metrics
Prepare content for the publication of marketing material and oversee distribution
Conduct market research to identify opportunities for
promotion and growth
Collaborate with managers in preparing budgets and
monitoring expenses
Develop, implement and deliver sales targets as per
sales plan.
Identify and create product wise customer data base,
target list and masters.
Establish, develop and maintain business
relationships with consultant doctors and medical fraternity, insurance
companies and corporate clients.
Build relationship with external partners who include
key corporate clients, insurance firms, referring doctors and hospitals within
the region.
Conduct regular need based market research to gather
relevant data in order to analyze products, services, competition and trends.
Gather and document regular feedback from clients,
communicate to respective heads of departments and work on a clear action plan.
Effectively communicate and promote products,
services, packages, plans, features, and benefits to existing and prospective
clients.
Organize and manage events like health camps, disease
detection camps and CSR activities.
Contribute to the long-term marketing plan to drive
forward agreed company objective.
Holistic marketing of the facility, the facilities
available and the various services offered and popularize, create awareness of
all health services etc.
Compile and distribute financial and statistical
information monthly, and writing field visit reports on daily basis.
Maintain, build and update a mailing database.
Maintain continuity among work teams by documenting
and communicating actions, irregularities and continuing needs.
Perform other duties as assigned.
Job Specifications and Qualifications
Bachelor’s degree in Marketing, Business
Administration or relevant field.
Minimum 2 years’ experience in sales from a
recognized hospital or diagnostic centers.
Excellent knowledge of MS Office and marketing
software (e.g. CRM)
Proficiency in Digital and Social Media Apps use
Proven experience as marketing officer or similar
role.
Graphic Design Skills using various tools is an added
advantage.
Key Competencies
Excellent communication, presentation, negotiation,
interpersonal, PR and relationship building skills.
Solid knowledge of marketing techniques and
principles
Good understanding of market research techniques,
statistical and data analysis methods
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
Team player with a customer-oriented approach
How To Apply
If interested in the position and meet the above
requirements, kindly send your CV on or before 19th June 2024 to
the email careers@emergeegressconsulting.com and
indicate the position applied for in the subject line. Only shortlisted
applicants will be contacted.
