Location: Remote (Kenya-based with potential international travel)
About Us:
Mulberry Growers is a leading Kenyan company specializing in the growing,
processing, and export of fresh fruits and herbs. Our product range includes
avocados, mangoes, pineapples, passion fruit, and a variety of herbs such as
basil, tarragon, oregano, chives, sage, thyme, rosemary, dill, mint, and
lemongrass. We pride ourselves on delivering high-quality, organic products to
the international market.
Job Summary:
We are seeking dynamic and results-driven Online Marketers to join our team.
The primary responsibility of this role is to develop and execute cold email
outreach strategies, build relationships with potential clients, and aid in
expanding our market presence internationally. The ideal candidate will have a
strong understanding of digital marketing strategies, excellent communication
skills, and a passion for the agriculture industry.
Key Responsibilities:
- Cold Email Outreach:
- Develop and implement cold email campaigns to target
potential clients in the international market.
- Craft personalized and compelling email content to engage
potential clients.
- Conduct follow-up communications and maintain a detailed
record of outreach efforts and responses.
- Market Research:
- Conduct thorough market research to identify potential
clients and market opportunities.
- Analyze market trends and competitor activities to refine
marketing strategies.
- Client Engagement:
- Build and maintain relationships with potential clients
through email, phone calls, and virtual meetings.
- Understand client needs and provide relevant product
information to drive interest and sales.
- Content Creation:
- Collaborate with the marketing team to create engaging
content for email campaigns, social media, and the company website.
- Ensure all content aligns with the company’s brand voice and
marketing objectives.
- Analytics and Reporting:
- Monitor and analyze the performance of email campaigns and
other marketing activities.
- Prepare regular reports on outreach efforts, client
engagement, and market trends.
- Provide recommendations for improving marketing strategies
based on data insights.
- Collaboration:
- Work closely with the sales and production teams to ensure
alignment of marketing and sales efforts.
- Participate in team meetings and contribute to strategic
planning discussions.
Qualifications:
- Bachelor’s degree or Diploma in Marketing, Business,
Communications, or a related field.
- Proven experience in online marketing, with a focus on cold
email outreach and client acquisition.
- Strong understanding of digital marketing tools and
strategies.
- Excellent written and verbal communication skills.
- Ability to craft engaging and persuasive email content.
- Proficient in using CRM software and email marketing
platforms.
- Strong analytical skills and ability to interpret data to
drive marketing decisions.
- Self-motivated, results-oriented, and able to work
independently.
- Knowledge of the agriculture industry and familiarity with
export markets is a plus.
How to Apply:
Interested candidates should submit their resume, a cover letter detailing
their relevant experience, and examples of previous marketing campaigns they
have worked on to [mulberrygrowersltd@gmail.com]. Please include
“Online Marketer Application – [Your Name]” in the subject line.
Application Deadline: 21/6/2024
Mulberry Growers is an equal opportunity employer. We
celebrate diversity and are committed to creating an inclusive environment for
all employer.
