Primary Purpose
- The
individual must be an organized Sales and Marketing Manager and must
assist in the promoting and selling of our company’s products, to create
competitive advantages for our company in the safari industry. The Sales
and Marketing Manager’s responsibilities include generating unique sales
plans, creating engaging advertisements, emails, and promotional
literature, developing pricing strategies, and meeting marketing and sales
human resource objectives. The Sales and Marketing Manager represents the
company’s brand and drives strategies to increase product awareness by
observing the market, competitors, and industry trends.
- To
be a successful sales and marketing manager, you should have strong
interpersonal, leadership, and communication skills. You should also
possess an in-depth knowledge and understanding of sales and marketing.
Responsibilities:
- Promoting
the company’s existing brands and introducing new products to the market
- Analyzing
budgets, preparing annual budget plans, scheduling expenditures, and
ensuring that the sales team meets their quotas and goals
- Researching
and developing marketing opportunities and plans, understanding consumer
requirements, identifying market trends, and suggesting system
improvements to achieve the company’s marketing goals
- Gathering,
investigating, and summarizing market data and trends to draft reports
- Implementing
new sales plans and advertising
- Recruiting,
training, scheduling, coaching, and managing marketing and sales teams to
meet sales and marketing objectives
- Maintaining
relationships with important agents by making regular agent visits,
understanding their needs, and anticipating new marketing opportunities
- Delivering
of Marketing presentations – such as the Wilderness guide induction
training, ‘train the trainer’ sessions with Wilderness product team
- Staying
current in the industry by attending educational opportunities,
conferences, and workshops, reading publications, and maintaining personal
and professional networks
- Utilizing
customer relationship management (CRM) software to manage leads, track
interactions, and maintain accurate records of sales activities and
customer communications
- Negotiating
contracts, pricing, and terms of sale with clients, preparing proposals,
quotes, and sales agreements in accordance with company policies and
guidelines
- Distribution
of our yearly contract rates
- Agent
visits in our key source markets
- Management
of agent relationships
- Hosting
agent FAM trips to our properties
- Attending
local and international trade shows
- Preparing
monthly reports
- Monitoring
our special offers and the special offers of our competitors
- Look
after our relationship with Karin Froelich in Germany
- Contributing
to the development of sales forecasts, budgets, and strategic plans,
providing input and insights to support business growth objectives
- Working
closely with the Director of Sales and Marketing, the Digital marketing
manager and the Travel Shop team to enhance the agent and guest booking
experience.
Candidate Profile
Qualifications:
- A
bachelor’s degree in marketing, mathematics, business administration, or
related field.
- Understanding
and knowledge of sales and marketing.
Experience:
- 3-5
years’ experience in marketing or sales.
- Experience
in management may be advantageous.
Skills:
- Strong
analytical, organizational, and creative thinking skills.
- Creative,
organized, and excellent communication skills.
- Excellent
communication, interpersonal, and customer service skills.
- Knowledge
of data analysis and report writing.
- The
ability to understand and follow company policies and procedures.
Personal Attributes:
- Ability
to work under pressure without compromising accuracy.
- Ability
to pace oneself and prioritize demands.
- Team
worker and ability to interface with various departments.
- Good,
follow-up skills.
- A
consistent approach to quality of output, service, and result orientated.
How To Apply
