Responsibilities: Reporting to the Executive Officer – Business and Strategy, the incumbent will be responsible for planning, development and implementation of the Bank’s marketing strategies, marketing communications, and public relations activities, both external and internal as well as oversee the development and implementation of support materials and services in marketing, communications, and public relations.
Main Duties:
Participate in the development, planning and
execution of the Bank’s marketing plan, policies and process.
Understand the value drivers of the business and
identify profitable commercial opportunities to grow revenue and market
share.Proactively develop and implement advanced analytical techniques to
increase understanding of customers and prospects and identify risks and
opportunities in customer behavior.
Work closely with the business departments to improve
turnover and profitability.
Maintains research database by identifying and
assembling market information.
Lead the development of innovative products in line
with identified customer requirements through market research to increase
market share and bottom line.
Influences present and future products by determining and evaluating current and future market trends.
Provide planning and leadership to the Marketing
Department by ensuring that the appropriate structures, systems, competencies
and values are developed to meet and exceed the goals of the Marketing plan.
Spearhead the generation of creative marketing
initiatives, new promotional ideas and approaches to communicate with our
consumer audience.
Undertake market research and analysis and produce
business plans/recommendations to ensure that all business development
opportunities are optimized.
Ensure further development of the website and other
online platforms to enhance direct sales.
Establish and strengthen partnering relationships
with agents, managers, customers and suppliers.
Assist in cost analysis of contracted business and
generate business cases for conducting business in new markets.
Maintain an awareness of external factors which
impact the business.
Minimum qualification and experience required:
Bachelor’s degree in marketing.
Graduate degree in a related field is desirable.
Minimum of 8 years’ experience in marketing,
communications, or public relations with demonstrated success, preferably in
the banking or financial sector, 3 of which must be in a managerial position.
Membership in Marketing Society of Kenya (MSK) and
MSK accreditation are desirable.
Digital Marketing, Media interaction and Creative
designing.
Key Competencies
Knowledge and experience in modern sales &
marketing practices in financial services industry to provide visionary
guidance on strategic changes to drive liabilities.
Interpersonal skills to create and maintain relevant
business networks; and to effectively communicate with and manage customer
expectations (internal and external), and other stakeholders who impact
performance.
Knowledge of banking products and competitors’ sales
approach.
Knowledge and effective application of all relevant
banking policies, processes, procedures and guidelines to consistently achieve
required compliance standards or benchmarks.
Proven leadership, communications, negotiation,
analytical and interpersonal skills, with an overall customer-centric focus and
orientation.
Should possess high levels of strategic thinking.
Strong market research & statistical analysis
skills.
Capable of handling multiple and complex situations
simultaneously and providing recommendations for solutions.
Experience in leading, motivating, coaching, and
develop a team.
Financial awareness
Must be hands on who can deliver results.
How To Apply
If you believe that you have the required
qualifications and experience to fill in the above position, kindly send your
detailed resume together with a cover letter clearly indicating your current
remuneration to reach the undersigned by close of business July 12,
2024:
Head of Human Resources
Credit Bank PLC,
P.O. Box 61064-00200,
Nairobi
Email: hr@creditbank.co.ke
